Cebu Pacific

Cebu Pacific is the Philippines' largest airline by passengers and seat capacity, operating as the dominant low-cost carrier in the Filipino market and one of the largest budget airlines in Southeast Asia. Founded by John Gokongwei Jr. in 1988 and operating as a modern LCC since 1996, Cebu Pacific has democratized Philippine domestic air travel — the airline carried over 21 million passengers in 2024, maintaining a market share well above 50% on domestic Philippine routes.

The airline operates from Manila's Ninoy Aquino International Airport and Cebu's Mactan-Cebu International Airport, connecting 25+ domestic Philippine destinations and operating international routes to Japan, South Korea, Singapore, Hong Kong, Australia, UAE, and other regional markets. Cebu Pacific is known for its "Fun fares" promotional pricing that makes air travel genuinely accessible for lower and middle-income Filipino travelers. The GetGo loyalty program and JoyJoy mascot are recognizable parts of Philippine popular culture.